When was the last time you went on Facebook and weren’t bombarded with streams of pop ups, adverts and sponsored posts? Well, there is good reason for this. Social media as a platform is one of the best ways for a business to target its audience. Gone are the days when customers are just those who walk into a store. Now, there is a whole realm of potential customers who are sat on their phones in front of the TV, or on their laptops in bed ready to scroll through your website or social media page.
Marketeers, PRs, social media strategists and content spinners everywhere are continuously searching for the most efficient and innovative methods to make themselves/their clients heard.
Easter is a time for new beginnings – the flowers have all but popped up from the grass; the days are getting longer and we are finally able to eat chocolate again after 40 long days (and nights) of lent. But for some, these new beginnings can mean more than just the reintroduction of whatever guilty pleasure we have given up for the last month and a bit, and can act as a time to dig a bit deeper. Many companies will look to rebrand at this time of year and have a spring clean of all of their marketing collateral that is collecting dust and no longer serving its purpose. In celebration of all things shiny and new this Easter, we are looking at some of the best rebrands of some of the biggest names in the business...
The word ‘animation’ used to be synonymous with cartoons, kid’s stuff, or the wonky but charming stop-frame of Harryhausen, and although it’s been a lot of things since Disney and the ‘Sledgehammer’ video, I still find myself cutting people off at “Like Pix…?” when explaining the animation part of what I do.
Good copywriting can be the difference between a visit & a click.
Content marketing is about taking control of your communications. Instead of communicating through someone else’s channel, you can own your content from creation right through to distribution to build your audiences effectively.
Last night I was lucky enough to be rubbing shoulders with our new peers, who were representing brands such as Unilever, HSBC, Shell, Ford and Adidas. It became clear very quickly that Remarkable had stepped into the big league, with our Beyond Zero health and safety film for Associated British Ports being shortlisted.
Increased relatability & Trust
Video content is growing at a staggering rate. Tipped as one of the hottest content trends, Hubspot have predicted that in 2017 online video will account for 74% of all web traffic. In fact we now create so much of it, more video content is uploaded to the web in one single month than TV has created in three decades.
Here at Remarkable, we love to go the extra mile and make sure we are creating content for our clients that demands to be shared. Our recent venture to Deptford to work on a short-form video for London property developer Anthology was the perfect example of where we saw the opportunity to go beyond the press release to help bring the story to life.