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10/09/2014

Bollywood star campaigner views Remarkable film premiere

A gust of glamour blew into our Pump House HQ in Winchester last week when Indian Bollywood actress Celina Jaitly dropped by for the premiere of a very special showing.

In between starring in three movies, singing with Sting on Broadway, and bringing up twin boys, Celina visited our offices to be among the very first to watch a film Remarkable Content created for the United Nation’s global Free & Equal campaign.

The Remarkable team with Celina Jaitley (centre) and the UN’s Charles Radcliffe (left) The Remarkable team with Celina Jaitley (centre) and the UN’s Charles Radcliffe (left)

Free & Equal is aimed at supporting the various struggles being fought right now in countries around the world to protect and advance the human rights of lesbian, gay, bisexual, transgender and intersex (LGBTI) people.

Celina has been one of Free & Equal’s leading lights ever since performing in ‘The Welcome’, a short Bollywood-inspired film for the campaign. Shot in Mumbai with all the vibrant dancing, music and colour you’d expect, it became the most watched UN video ever made and its first Bollywood creation – watched more than 2.2 million times on YouTube.

It was one of a line-up of inspiring films the UN has deployed to further the cause online and on the street – of which our rousing new production is the very latest.

The inspiring film captures the impact Free & Equal has had around the world in the year since its launch: motivating world leaders to speak out at the UN, shining a light on a struggle that can sometimes fall into the shade, and reassuring LGBTI people that they are not alone.

Joining Celina to watch it with the Remarkable Content team who designed, edited and wrote the piece was Charles Radcliffe, who heads the global issues section at the UN human rights office in New York.

“It was a real honour to welcome Celina and Charles to be among the first to view the Free & Equal film before it went live,” said Remarkable Content director Julius Duncan.

“It’s the latest move in what has been an amazingly successful campaign that’s proved the power of video to inspire. It’s made a real difference to people and we’re very proud to have been able to contribute to it with our skills not just once, but twice.”

The film follows a previous animation we made in 2013 to help launch the campaign at the UN’s headquarters in New York, and which has now been viewed more than 52,000 times on YouTube.

To find out more, jump onto Twitter to follow @CelinaJaitly and @free_equal and watch ‘The Welcome’ here:

Digital Marketing, Films & Video, Good Causes, Remarkable Content, Social Media