The secret to Remarkable Group’s year-on-year rise up the PRWeek 150 rankings has been a capacity to integrate into one network its impressive array of skills and disciplines.
It’s a strength that means clients with a long shopping list of communications requirements – who would normally be left scratching their heads over an equally long list of agencies – can instead come to Remarkable Group as a solution for all their needs.
The range of services is compelling, delivered nationally from offices in London, Manchester and Winchester: public relations, video, engagement and consultation, government relations, direct marketing, online community management, websites, social media, and so on.
The resulting combination is an award-winning agency which has grown a roster of returning national and international big name clients: Taylor Wimpey, Aldi, Linden Homes, the UN, Ordnance Survey, Cash Converters, New Holland and McCarthy & Stone to name a few.
The sectors Remarkable Group’s PR, engagement and digital specialists cover include property, infrastructure, retail, leisure and environment.
More than integrated
But it’s much more than just having separate services available at the end of the same telephone number – no matter how convenient that is.
The loyalty of Remarkable Group’s clients helps to explain what makes it such a flourishing agency: the rare ability to link up and tailor combinations of services to suit every communications requirement.
It’s about having the coordination and diversity of talent to recognise how a message can be best conveyed to engage and motivate an audience – via several platforms, if necessary.
And these strategies might not always choose the most traditional, obvious and conventional routes. They might defy the client’s preconceptions about how communications should be done.
GCHQ digital recruitment
For instance, Remarkable Group ran the campaign for GCHQ when it launched a recruitment drive which challenged alternative, digital-savvy individuals to complete an online code-cracking treasure trail to be considered for a job.
Harnessing its novelty to secure extensive national and specialist IT coverage, Remarkable Group also deployed social media to encourage viral promotion and a competitive spirit.
Over the campaign’s six weeks, the recruitment website was viewed 371,269 times. Media interest continued and it was ultimately mentioned in 122 pieces of coverage across outlets whose combined circulation was 111.8 million, including BBC Newsnight and Radio 4’s Today programme. The result won Remarkable the Digital and Social Strategy prize in the PCRA Dare Awards.
Taylor Wimpey: Pets Make a Home Social Media campaign
Taylor Wimpey aims to be an industry leader in social media and turned to Remarkable to give it a boost. A viral Pets Make a Home competition was part of the strategy and challenged people to send in pictures of their pets to compete for the most votes.The impact was huge: it drew 100,229 unique visitors to the campaign and 8,918 uploaded photos. It inspired involvement too, as shown by the 9,519 comments left on the images. The winning entry just by itself scored 11,477 votes.
Remarkable’s involvement doubled the number of Taylor Wimpey’s Facebook fans in a single month and website traffic increased by 30% during the same period. Taylor Wimpey has indeed become a social media leader in its industry.
Content that demands to be shared
Remarkable’s challenging philosophy is the creation of content of such high value that it demands to be shared.
Stephen Pomeroy, Remarkable Group’s chief executive, said:
“Traditional methods still have a strong place in Remarkable Group’s armoury. But as the communications landscape is remade by the evolution of modern media, so do social media, video, digital, online consultation, blogging, apps – the list goes on.
“With a focus on content, professionalism and imagination, Remarkable Group is emerging as one of the new breed of communications agencies.”
Published in PRWeek on July 6th 2014